helping nonprofits thrive

We work to improve organizational fundraising effectiveness through planning, implementation, and evaluation of programs and resource generation.

We work with organizations large and small, grassroots to international, with a basic approach involving assessment and planning scaled to your needs. Coaching, development plans, strategic planning, research, building an effective board, interim services are some of the ways we work with you to grow your organization.

Janice Gow Pettey Ed.D.

Janice Gow Pettey is a nonprofit executive, an author, a teacher, and noted authority on diversity, ethics, and nonprofit governance. She has a doctorate degree in organization and learning from the University of San Francisco. Janice is chair emeritus of both AFP Ethics Committee and the AFP Research Council. In 2008, Janice was awarded a Lifetime Achievement in Philanthropy Award from the Golden Gate Chapter of AFP. She remains the only nonprofit professional to receive this honor from her home chapter.

During her nonprofit career she has served both as CEO and led the development efforts of diverse organizations including The Asia Foundation, Sacramento Region Community Foundation, American Red Cross, United Way, Palo Alto University, and the Foundation for City College of San Francisco. As a consultant, her company J.G. Pettey and Associates provides coaching, strategic planning, and interim staffing services to a broad range of nonprofits in the U.S. and Asia.

Janice is the author of Cultivating Diversity in Fundraising and she is the editor of Nonprofit Fundraising Strategy: A Guide to Ethical Decision Making and Regulation for Nonprofit Organizations, both published by Wiley. She is an adjunct professor in the School of Management at the University of San Francisco. She also teaches for the Fund Raising School at the Center on Philanthropy in Indiana, and at San Francisco State University.

Janice is a former Peace Corps volunteer in Korea. She’s a 4th generation Californian whose ancestors sailed from China for the United States in the 1850s.

What We Offer

Executive Coaching

Executive Coaching

We provide customized one-on-one coaching sessions on leadership, board relations, staffing, development, strategic planning, and other topics relating to challenges faced by EDs and chief development officers in today’s environment.

Board Development

Board Development

We facilitate dialogue between boards and leadership on governance, diversity, ethics, fundraising, and planning.

Development Assessments & Plans

Development Assessments & Plans

We conduct internal audits on fundraising and programs, typically in advance of feasibility or planning studies for capital campaigns.

Interim Staffing

Interim Staffing

We can serve as interim Executive Director or Director of Development while your organization finds a permanent employee.

Prospect Research for New Donors

Prospect Research for New Donors

We research prospective institutional and individual donors.

Retreat Facilitation

Retreat Facilitation

We can facilitate board retreats, staff retreats, strategic planning sessions and diversity workshops.

Fundraising Training

Fundraising Training

We offer training for boards, staff, and volunteers on all aspects of fund development, including: development plans, annual fundraisers, major gifts, use of social media, corporate and foundation support, and evaluation of fund development efforts.

Keynote Presentation & Workshop Facilitation

Keynote Presentation &
Workshop Facilitation

Contact Janice at janice@jgpconsulting.com to book her as a keynote speaker and/or trainer at your conference.

Educate yourself

There are many fundraising resources available for nonprofits and foundations.
Take the time to investigate and learn — and help your organization grow in the process.

Nonprofit Fundraising Strategy: A Guide to Ethical Decision Making and Regulation for Nonprofit Organizations

Nonprofit Fundraising Strategy: A Guide to Ethical Decision Making and Regulation for Nonprofit Organizations
edited by Janice Gow Pettey

“This volume, edited by one of today’s respected and prominent fundraising professionals, serves as an excellent resource for fundraising practitioners as well as their bosses and boards. As a compilation of writing by key leaders, particularly those who have been involved in ethics discussions and service on the AFP ethics committee, provides practical advice in accessible ways and can serve as a much-needed, useful ‘go to’ volume. Ethics questions confront fundraisers and nonprofit teams on a regular basis, and the advice in this volume is thoughtful, useful, current, and well crafted.

“This collection from many experienced and good fundraising-related professionals is a thorough review of the non-negotiable nature of ethics in the profession. The AFP standards, the global benchmark for ethical behavior in fundraising, is supplanted, examined, and made practical here. Kudos to Janice Gow Pettey, an expert in this area, for providing such a helpful text.”

Order a copy for your library.

Cultivating Diversity in Fundraising

Cultivating Diversity in Fundraising
by Janice Gow Pettey

Cultivating Diversity in Fundraising provides an important roadmap for fundraising in today’s multicultural communities. In this award-winning book, Janice Gow Pettey examines today’s four major ethnic groups — African American, Asian American, Hispanic/Latino, and Native American — in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising.

Designed as a guide to fundraising as well as a strategic update for existing fundraisers, this book offers essential information for anyone working in today’s nonprofit sector.

Order a copy for your library.

Ethical Fundraising: A Guide for Nonprofit Boards and Fundraisers edited by Janice Gow Pettey

Ethical Fundraising: A Guide for Nonprofit Boards and Fundraisers
edited by Janice Gow Pettey

Edited by Janice Gow Pettey, chair of AFP’s Ethics Committee, Ethical Fundraising: A Guide for Nonprofit Boards and Fundraisers offers nonprofit professionals practical tools and techniques to incorporate ethical standards and practices in nonprofit fundraising. This welcome volume provides insightful guidance and useful case studies to explain how to address specific issues while leaving plenty of food for thought and discussion.

By presenting the combined stories of so many experienced and respected nonprofit leaders, Ethical Fundraising proves to be an inspiring and essential resource for anyone in the fundraising field.

Order a copy for your library.

New Directions in Philanthropic Fundraising: Diversity in the Fundraising Profession

New Directions in Philanthropic Fundraising: Diversity in the Fundraising Profession
edited by Janice Gow Pettey

By examining the distinctions of diversity from within the fundraising profession or exploring strategies to enhance diversity in the nonprofit sector, this book edited by Janice Gow Pettey participates in the ongoing discussion on the opportunities and obligations for fundraising practitioners to incorporate culture and tradition in their practice. New Directions in Philanthropic Fundraising is a valuable addition to the literature of the fundraising field.

Order a copy for your library.

every organization is singular in nature

Our clients represent the many different shapes and colors of the nonprofit landscape — local organizations just starting out, steadfast foundations aiming to be effective grantmakers and responsible stewards. J.G. Pettey & Associates approaches each challenge with a fresh point-of-view and a lifetime of experience.

This is just a sampling of the many organizations and foundations that J.G. Pettey & Associates has proudly worked with.

Foundations and Associations

Colleges and Universities

  • Brown University
  • California State University, Sacramento
  • Dartmouth
  • Indiana University
  • Mills College
  • Pacific Graduate School of Psychology
  • Palo Alto University
  • Rice University
  • San Francisco State University
  • University of the Pacific

Education

Environmental Organizations

Faith-based Organizations

  • Episcopal Church of the US
  • First Presbyterian Church, Portland OR
  • Ingleside Presbyterian Church (San Francisco)
  • Menucha, Retreat and Conference Center, Corbett OR
  • Mission Catalyst (WA)
  • Philanthropic Service for Institutions
  • United Religions Initiative

Healthcare Organizations

Human Services Organizations

International

  • Beautiful Foundation, Seoul Korea

Public Institutions

  • California Cultural and Historical Endowment
  • City of Dublin, Parks and Recreation Department

Janice is the most knowledgeable and competent consultant available in the area of fundraising.

Allen Calvin — President of Palo Alto University

She is particularly strong at creating environments that honor diversity and encourage dialogue amongst all participants. I highly recommend to anyone needing similar support.

GR — Director of Development at Rockwood Leadership Institute


Janice is a highly respected, knowledgeable leader in the nonprofit and philanthropic sectors.

AH — Global Philanthropy professional


Janice is an effective and organized leader. I look up to her direction and experience as a seasoned fundraising professional.

MN — The Asia Foundation

Janice did a great job with five presentations in one day! I learned a great deal and was reminded of the importance of saying thank you and supporting my development colleagues.

BR — Anchorage, AK


I greatly appreciated your input and learned some important things about establishing a development program at our clinic. Thank you.

DV — Hayward, CA

Janice Gow Pettey has been a featured presenter for the following organizations. Contact Janice at janice@jgpconsulting.com if you would like to schedule her to present at your conference or meeting.

AFP Chapters

  • Alaska
  • Arkansas
  • Baton Rouge
  • Boise ID
  • Brandywine, PA.
  • California Capital (Sacramento)
  • Central Florida
  • Central Texas
  • Cleveland, OH
  • Dayton OH
  • Detroit MI
  • First Coast, FL
  • Fresno CA
  • Ft. Lauderdale FL
  • Golden Gate (San Francisco)
  • Greater Arizona
  • Greater Detroit
  • Greater Houston
  • Idaho
  • Las Vegas NV
  • Los Angeles CA
  • Massachusetts
  • Mid America
  • New Orleans
  • Northern Arizona
  • Oklahoma
  • Orlando FL
  • Permian Basin (Texas)
  • Portland OR
  • Reno NV
  • Seattle WA
  • Silicon Valley CA
  • Southern Arizona
  • St. Louis
  • Toronto, Canada
  • Yosemite CA

Conference Keynote, Workshops

  • AICPA
  • Alaska AFP National Philanthropy Day
  • APRA Conference
  • Beautiful Foundation, Seoul
  • BoardSource
  • CARA
  • Community Philanthropy Summit (2011, 2012)
  • DER
  • FIA, Australia
  • OLE
  • Philanthropy Midwest Conference

Foundations and Associations

  • American Association of Law Schools
  • American Society of Association Executives
  • Arthritis Foundation (GA)
  • Association for Healthcare Philanthropy
  • Association of Fundraising Professionals International Conference (San Diego)
  • Association of Missing and Exploited Children’s Organization
  • Association of Prospect Researchers in Advancement (APRA)
  • Beautiful Foundation (Seoul, Korea)
  • BoardSource Annual Leadership Forum
  • California Institute of Local Government
  • Daytona Beach Public Library Foundation
  • Gill Foundation (CO)
  • Kellogg Foundation
  • Multicultural Alliance (San Francisco)
  • National Council on Philanthropy Conference
  • Nonprofit Resource Center Development Conference (CA)
  • Oklahoma Center for Nonprofits
  • Southeastern Network of African Americans in Philanthropy (Atlanta)
  • United Way of America

Colleges and Universities

Environmental Organizations

Faith-based Organizations

Healthcare Organizations

Human Services Organizations

  • Big Brothers, Big Sisters, Madison WI
  • Compasspoint, San Francisco
  • Festival of Children Foundation, CA
  • Girl Scouts of the USA
  • Habitat for Humanity (GA)
  • YMCA of the USA
  • United Way of New York

International

  • Fund Raising Institute of Australia

Media

  • Public Broadcasting System (PBS)
Because rowing togetheris more effectivethan paddling alone.

Contact Us

J.G. Pettey & Associates believes you should feel comfortable with your choices and decisions. This starts with the first complimentary consultation — either over the phone or at your offices — where we can discuss your organization’s goals and how we can help you reach them.

Find out how J.G. Pettey & Associates can assist you in building a dynamic, healthy nonprofit.

J.G. Pettey & Associates
236 West Portal Avenue, PMB 453
San Francisco, CA 94127
415-810-0521
janice@jgpconsulting.com